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Brad Porteus
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Radiohead’s ‘In Rainbows’ Experiment Is a Lesson in Marketing
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Binit Acharya

Brad Porteus

Brad Porteus

·Dec 14, 2020

I'm also a fan of this innovtive marketing and pricing experiment. Two questions on my mind:

1. Is the data available which shines light on the distribution of prices paid by the 38% who paid for the album? Would love to see a histogram of prices paid.

2. If this is considered a successful experiment, why has it not been repeated or iterated further?

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